Lioness Consulting offers patent law services including software patents, computer patents, internet patents, communications patents, and technology patents in Franklin, Massachusetts.
Google assigns each page a 'Page Rank'. If you download the Google Tool bar , you will see the Page Rank assigned to each page.It is the green bar at the top of the browser which looks like this:
A Page Rank of 4 or 5 isconsidered good. The best Page Rank possible is 10, and these are few and far between (for example, www.yahoo.com has a Page Rank of 10). If the Page Rank is a gray bar, then that web site either hasn't been submitted to Google, or, worse, far worse, has been banned from Google. If the Page Rank is a solid white line with no green bar, the Page Rank of that page is a 0, or it has been banned from Google.
How do you get banned from Google? Google does not list all the reasons why a web site might get banned from Google, but, a short list includes such practices as cloaking, putting invisible text on a page, or generally doing anything to try and fool a search engine. Don't do it.
How does Google determine this? Every month, Google spiders web sites which have been submitted to http://www.dmoz.org. Google also spiders any links that Google finds on those web pages. These spiders scan the HTML code on each page, and caches (pronounced cash-ez) that page (meaning it takes a snapshot of the page and stores it away).
How does Page Rank get determined? Well, Google's algorithm uses the following factors to determine a web page's Page Rank:
How the web site is set up (i.e. the navigation of the web site)
The content on that web page
How the HTML is written (i.e the HTML code should be
validated, using an HTML validator such as http://validator.w3.org/.
The number and quality of pages linking to that particular web pageHuh? The number and quality of pages linking to your web page(s)? Yes, part of Google's algorithm is based on what pages are linking to your web pages. If a 'quality' web site (i.e. one that has a good Page Rank) links to your web page(s), then Google considers this to be a 'vote of confidence' for the quality of your web page(s).
Anytime someone who has downloaded the Google tool bar goes to your web site, they are able to see what your Google Page Rank is on each of the web pages within your web site.
Next week, Google Dance explained.....
Hope this helps! Feel free to email Lesley if you run into any problems.
Copyright 2001 - 2010, Lioness Consulting
